Ciao Bella! Scalapay brings home $497 million as Italy now lays claim to its first unicorn

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“With Magic, we have removed all the common friction points at checkout and addressed key reasons for cart abandonment such as signup or login, shipping, payment selection, and privacy consents,” explained co-founder and CTO Johnny Mitrevski. “We have done this whilst respecting Europe’s strict PSD2 and GDPR rules.”

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